Selling your home can be a stressful and exhausting experience – but it doesn’t have to be.  You want your house to sell quickly and for the highest price possible. You also want the process to be trouble-free. That’s what I do for clients every day.

Pre-Listing Consultation

During our Pre-Listing Consultation, I will meet you at your home, explain how I work with clients, and give you an initial idea of what to expect in terms of selling price and timing.  This meeting will give us an opportunity to get to know each other; for me to explain my approach when marketing your property, and for you to ask questions and see if there is a good fit.

Pricing Your Property Right

Before you make the decision to sell your home, it’s critical that you understand where you stand in today’s market. The biggest factor in determining how quickly your home sells is the price, and there are various pricing strategies depending on the location and type of home.  Choosing the optimal list price is essential to maximizing your home’s value.

Getting Market-Ready

After price, the condition of your home is the single biggest factor determining how fast, and for how much, your home sells.  Together, we will look at the return on investment of various projects, while also taking into consideration buyer expectations, home’s needs, seller’s goals and current market conditions. From there, we’ll work within your budget to find the right balance between repairs and cosmetic enhancements.  We’ll also discuss how to put your property’s best foot forward through decluttering, along with staging.  My complimentary staging services will help you decide what to pack and what can remain in your house.

Marketing Strategy

A unique sales and marketing strategy is designed for every property. I take the time to sit down with you to discuss important details that help us prepare a customized marketing plan for your home, thinking through the mind of the buyer.  This buyer-focused approach dictates everything from our staging & styling, content development, targeted marketing, photography and marketing materials.

Professional Photography

First impressions count. Since more than 90% of buyers start their property search online, it is crucial that their first impression of your home is a memorable one.  That’s why I use professional real estate photographers to help buyers see your home in the best possible light and maximize the aesthetic appeal of your home.  They capture your home’s best angles and features, and this also includes a virtual walk-through tour, which further entices potential buyers to see it in person.

Negotiation

This is where I roll up my sleeves.  When someone makes an offer on your property, I skillfully negotiate so that you get the best price and terms.  We work together to obtain the highest price, in the shortest amount of time, with the most favourable terms.

Closing

I’ll work closely with you to ensure the deal is finalized and that your move goes smoothly.  I’ll be there for you, as your real estate expert, up to the day you move – and beyond, including informing you of what to expect leading up to closing day, and give you advice as to how to prepare, and providing you with recommended movers, contractors, lawyers, etc.

If you’re thinking of selling, but aren’t sure where you stand, let’s connect.  There is no obligation to use my services in the future, but you will be able to make the most informed decision when you know what your home is worth in today’s market.